The debate on the best social media marketing tool has caused dissension among marketers. Making a choice can be very difficult today with the many tools featuring different functions. In this article, we will be evaluating social media tools and their purposes. The Importance of Social Media Management Tools The primary purpose of social media [...]

What Is Business Process Optimization? Business process optimization is a strategy designed to help companies increase the productivity by optimizing their operations. It is a subset of business process management (BPM) and is based on the understanding that optimized business goals are achievable with streamlined business procedures. Business process optimization will help: Simplifying Workflow Eradicating [...]

Supervising and handling a sales team can seem like a daunting task. The power to make or break sales representatives' careers lies in your hands. You've probably already ready the many articles telling you to hire the efficient salesperson, equip them with all the sales tools required and sit back for the fantastic results. However, [...]

Business Blogging: The How & Why According to WordPress, about 409 million people read blog posts monthly. This statistic means that if a business does not have a blog yet, it is losing a large audience and a chance to generate new leads and customers. Creating useful blog posts depends on just one factor – [...]